Privacy Policy

1. Information We Collect

We may collect the following types of personal data and information:

• Identity Data: Name, designation, studio or company name, and professional title.
• Contact Data: Email address, phone number, postal address, and business contact details.
• Technical & Usage Data: IP address, browser type, device ID, operating system, session identifiers, cookie data, and website interaction logs.
• Project & Creative Data: Game design documents, animation briefs, AI model requirements, concept art, scripts, and technical specifications shared during engagements.
• AI Interaction Data: Prompts, inputs, outputs, and usage patterns when interacting with any AI-powered tools or demo environments on our platform.
• Communication Data: Queries, feedback, support tickets, and correspondence with our team.
• Sensitive Personal Data (where explicitly consented): We do not generally collect sensitive personal data unless required for a specific project and with your explicit consent.

2. How We Collect Information

We collect information through:

• Direct Interactions: When you fill out forms on our website, request a project quote, demo an AI tool, or enter into a service agreement with us.
• Automated Technologies: As you navigate our website or use our AI-powered demos, we may automatically collect technical data using cookies and similar technologies.
• Third Parties: We may receive information from business partners, analytics providers, or game industry platforms.

3. Purpose of Collection and Usage

We use the information we collect to:

• Deliver Generative AI solutions, game development, 3D animation, mobile game, and AI application services as agreed in your engagement.
• Respond to your inquiries, project briefs, or demo requests.
• Improve our AI models, game pipelines, and animation tools (using anonymised or aggregated data only, never your identifiable project assets without consent).
• Administer and protect our business and website (including troubleshooting, security monitoring, and performance analysis).
• Manage our relationship with you, including notifying you about changes to our terms or services.
• Comply with legal obligations, regulatory requirements, or lawful government requests.
• Send you relevant updates, product releases, or marketing communications (only where you have provided consent).

We do not use your personal data or creative project assets to train third-party AI models without your explicit written consent.

4. Lawful Basis for Processing

Under the DPDP Act, we process your personal data based on:

• Consent: Where you have explicitly agreed to the processing (e.g., for marketing communications, AI model training, or collection of sensitive data).
• Legitimate Uses: For purposes such as fulfilling your project request, performing a contract, complying with legal obligations, or employment-related processing where permitted.

5. Disclosure of Information

We may share your personal data with:

• Our Team: Game developers, AI engineers, animators, and artists who require access to deliver your project (subject to confidentiality obligations).
• Service Providers: Third-party vendors who assist us in operating our business (e.g., cloud rendering providers, AI APIs, game distribution platforms). These providers are contractually bound to protect your data.
• Professional Advisors: Lawyers, auditors, and insurers where necessary.
• Government Authorities: Where required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.

We do not sell, rent, or trade your personal data or project assets to third parties for any purpose.

6. Cross-Border Data Transfers

As a studio serving clients globally — including game publishers, animation houses, and AI product companies — your personal data may be processed in countries where our team members or service providers (e.g., cloud GPU providers, AI API vendors) are located. Where such transfers occur, we ensure:

• The transfer is necessary for the performance of our services or contract with you; and
• Appropriate safeguards are in place to protect your data in accordance with the DPDP Act and applicable laws.

By engaging our services, you consent to such transfers where necessary.

7. Data Storage and Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• To provide you with services and maintain your relationship with us.
• To comply with legal, tax, or regulatory obligations.
• To establish, exercise, or defend legal claims.

Creative project assets (game builds, animation files, AI outputs) are retained per the terms agreed in your project contract. When data is no longer required, we securely delete or anonymize it.

8. Security Practices

We implement reasonable security practices and procedures to protect your personal data and project assets from unauthorized access, loss, disclosure, or destruction. These include:

• Encryption of data in transit and at rest where appropriate.
• Access controls and authentication mechanisms for project repositories and AI pipelines.
• Regular security audits and monitoring.
• Staff training on data protection and IP confidentiality.

While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Your Rights

Under the DPDP Act, you have the following rights regarding your personal data:

• Right to Access: Request confirmation of whether we process your data and obtain a copy.
• Right to Correction: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data where the purpose has been fulfilled or consent is withdrawn.
• Right to Withdraw Consent: Withdraw previously given consent for data processing or AI model usage at any time.
• Right to Grievance Redressal: Lodge a complaint regarding our handling of your data.
• Right to Nominate: Nominate a representative to exercise your rights in the event of incapacitation.

To exercise these rights, please contact us using the details in Section 13 below.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, analyze site traffic, and improve performance. Cookies are small text files stored on your device.

• Essential Cookies: Necessary for website functionality (e.g., security, session management).
• Analytics Cookies: To understand how visitors interact with our site and AI demo environments.
• Functional Cookies: To remember your preferences and demo session state.

You can control cookies through your browser settings. Disabling cookies may affect website functionality. By continuing to use our website, you consent to our use of essential cookies.

11. Third-Party Links

Our website may contain links to third-party platforms (e.g., game distribution stores, AI API providers, social media). Clicking on those links may allow third parties to collect or share data about you. We are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party sites you visit.

We acknowledge that you have the right to lodge a complaint with the Data Protection Board of India if you are not satisfied with our response.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or industry standards — particularly as the AI and game development landscape evolves. Any updates will be posted on this page with an updated "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• AzureRift Technologies
• Email: support@azurerift.com
• Phone: +91 9083080448
• Website: https://azurerift.com